The third Internet Marketing conference was held in Moscow on December 15 to 17, 1999. Every day of the conference was devoted to one of the three topics: "Business strategy and tactics in Internet", "Internet advertising technologies", "E-commerce in Russia".

On the first day of the conference, December 15, the Business strategy and tactics in Internet section was run. It considered the problems of development and implementation of Internet business strategies, models of online business, management of Internet projects, typical problems of Internet projects and their solutions.

The second day, December 16, was devoted to Internet advertising technologies at Russian market, methods of estimation of Internet advertising efficiency, its cost, and a lot of other problems. Reports on these matters were done by representatives of the leading Russian Internet advertising agencies.

The subject of the last day was the current problem of Internet commerce in Russia. Reports were done by developers of a number of Russian Internet shops, authors of CyberPlat-ASSIST payment system used by many Russian e-shops, and officials from Russian Ministry of Trade.

Organized of the conference say that Russian e-commerce has changed drastically during the past year. Now Russia not only studies the experience of advanced Western systems but also analyze its own achievements and failures. Analysis of practical e-commerce experience was the primary task of the last day of Internet Marketing conference.

Source: InfoArt News Agency

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