Moscow office of Compaq Computer held a press-conference to announce its new marketing initiative, "Compaq - a step towards the growing business". The program is aimed at better insight of regional Russian markets, investigation of their potential and further development of these markets.

The goals posed for Compaq staff during their business tours throughout the vast country include:

• making the latest information about up-to-the-date information technologies available to a broad audience of users in Russian regions and establishing a feedback with these users;
• expanding Compaq dealers network;
• increasing the regional distribution share in the entire structure of Compaq business in Russia;
• study of situation at active and potentially active regional markets in Russia.

The total number of cities to be visited by the end of 1999 is fourteen, including Tyumen, Kaliningrad, Samara, Krasnoyarsk, Ekaterinburg, Omsk, Saint-Petersburg, Krasnodar, Voronezh, Ufa, Nizhniy Novgorod, Saratov, Rostov-on-Don, and Kazan. In Q1, 2000, Compaq plans call for visiting Murmansk, Novosibirsk, Izhevsk, Irkutsk, Chita and other Russian cities.

Source: InfoArt News Agency

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