Oracle announced some changes in its business activity in Russia. The reorganization is due to the new economic situation in the country which has dramatically changed during the past six months. According to Oracle officials, adjustments of its goals and its business strategy are aimed at putting them into correspondence with new conditions of operations at the local market. During this reorganization, some Oracle employees were moved to new positions within the company according to its new tasks and goals. The company's staff in Moscow and St.-Petersburg was decreased approximately by 25%.

Three principal changes in Oracle operations in Russia are:

• In some areas of its activity in Russia, the company puts the emphasis from direct sales to cooperation with its business partners. At the same time, it focuses its efforts in the two key vertical markets: Public Services (including governmental institutions, transport, financial structures, etc.) and Power Industry (oil & gas, power systems, etc.). These industries remain the principal fields of Oracle business in Russia.
• Currently Oracle is carrying out a worldwide initiative Oracle Partner Program (OPP) as a part of a broader effort for improving cooperation with its business partners. Under this program, Oracle Russia is allocating additional resources to support its partners, both in logistics and in indirect sales via its partners.
• Currently Russian businesses and organizations make less investments in new projects and pay more attention to upgrading their present solutions, improving the effectiveness of operation and control of these systems. This issue is especially important due to Y2K problem. Thus Oracle Russia increases the number of its specialists in technical support and customer service.

Source: InfoArt News Agency

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